Media
Campaigns

Promoting Positive Community Norms

Our media campaigns go beyond raising awareness—they reshape community perceptions by highlighting the positive choices most Martin County youth are already making. Using the Positive Community Norms (PCN) approach, we focus on growing healthy behaviors rather than just addressing risks.

Through billboards, posters, yard signs, and social media, we promote messages that reinforce The Science of the Positive—the belief that focusing on strengths and hope can drive meaningful change. These campaigns work on multiple levels to create a culture that supports youth in making healthy choices.